Morocco Becomes a Hotspot for Indian Travellers

Morocco is witnessing an unprecedented rise in Indian visitors, with numbers soaring 224% since 2019. The North African kingdom, often called the ‘Kingdom of Light’, has transformed from a niche curiosity into a preferred long-haul destination for Indian travellers seeking culture, luxury, and adventure.

In 2025, India contributed 53,697 arrivals to Morocco, a 31% increase from the previous year. Globally, Morocco welcomed nearly 19.8 million international tourists, reinforcing its position as Africa’s top travel hub. The country’s ability to combine rich cultural heritage with luxury and adventure experiences is proving irresistible to Indian holidaymakers.

Rising Popularity Among Indian Travellers

One key factor driving this surge is improved connectivity. Direct flights and easier access from India’s major cities have made Morocco more reachable than ever. Beyond logistics, Indian visitors are drawn to Morocco’s unique offerings. From vibrant medinas and bustling souks to serene desert landscapes and modern luxury resorts, the country offers experiences that appeal to families, adventure enthusiasts, and young travellers alike.

Destination weddings and curated leisure trips have further strengthened Morocco’s appeal. By blending authentic cultural experiences with high-end hospitality, Morocco has successfully positioned itself as a destination that offers both adventure and comfort. Campaigns such as the ‘Kingdom of Light’ highlight this dual appeal, showcasing Morocco’s heritage while promoting modern luxury travel.

Targeted Strategies for India

Morocco’s tourism authorities have focused on building strong trade and travel partnerships in India. Key cities like Mumbai, Delhi, Bangalore, Hyderabad, and Kolkata remain primary targets, while emerging hubs such as Pune, Lucknow, Chandigarh, and Jaipur are increasingly engaged. Partnerships with airlines, travel agencies, and destination wedding planners ensure that Indian tourists can easily access and enjoy Morocco’s offerings.

At international events like OTM 2026, the Moroccan National Tourism Office emphasised initiatives designed to strengthen engagement with the Indian market. These include collaborations across leisure, MICE (Meetings, Incentives, Conferences, Exhibitions), film tourism, and wedding travel. By offering personalised experiences and curating itineraries suited to Indian preferences, Morocco continues to attract and retain this important segment.

A Promising Future for Long-Haul Travel

For Indian tourists, Morocco now represents more than a holiday. It is an experience that blends cultural exploration, luxury accommodation, and adventure into one unforgettable journey. The country’s focus on sustainable, high-quality tourism ensures that growth in visitor numbers is well-managed, making Morocco an ideal destination for families, solo travellers, and groups seeking a meaningful holiday.

As more Indian travellers explore Morocco, the nation’s appeal as a long-haul destination will continue to grow. With improved connectivity, luxury offerings, and tailored experiences, Morocco is set to remain a top choice for Indian tourists looking for a unique combination of culture, comfort and adventure.